Retail, Trade Shows, Office and Brand Experience Design

Maxwell L. Alexander - Designer, Photographer, Creative Director // Duncan Avenue Group
Maxwell L. Alexander - Designer, Photographer, Creative Director // Duncan Avenue Group

EXPERIENCE DESIGN

Back in 2010 when I just graduated Graphic Design Program at the School of Visual Arts in New York, I thought to myself self "this is great, I am a Designer now, but is there more to it?" And yes there was! The Graduate Exhibit and Experience Design Program at the Fashion Institute of Technology was that beacon of light that not only guided me to the true meaning of Design but also connected all the dots and rounded up my talent and experiences in engineering, physics, math and science, art, history, graphic design, typography, motion graphics, 3D, UX/UI and so much more. 

I see Experience Design as the pinnacle of the Design field and the convergence of Graphic Design, Interior Design, Architecture, Lighting Design, Branding and Storytelling. I even wrote an essay on the Cosmic Intelligence of Design.

Artificial and natural light, sound, air quality and scents, spacial layouts and shapes, colors, textures and materials, cultural queues, art, and decor - all of these factors affect our emotions, feelings, and overall wellbeing, so my goal is to put the theory of experiential design to work for you and create an inspiring interior environment where you can feel your best and thrive every moment you spend in it.

- Designer Maxwell L. Alexander

WHAT CLIENTS SAY?

"Fantastic work. Understands things well and despite our vague requirements managed to propose good initial solutions and then perfected them to an excellent result. Highly recommended."

— UpWork Client
UpWork

"Max did excellent work on a quick timeframe. He was very flexible and responsive to our changing needs and our feedback on his designs. We very much appreciated his feedback and his work, and would work with him again."

— UpWork Client
UpWork

"Max delivered exactly what we were looking for within the deadline. All of his designs are very polished and fresh. Communication has been excellent. We look forward to working with Max again soon."

— UpWork Client
UpWork

MLNY Trade Show Booth Project

FIT Graduate Exhibit Design Program Thesis and Capstone Project