Why hire a professional real estate photographer?
Real estate deals are all about making money. Buyers and sellers each seek to maximize their profits, while agents are geared toward earning the biggest commission possible. Money makes money, as the saying goes. It may seem counter-intuitive, but investing in the sale of a home is one of the best ways for agents to earn the largest commission. What type of investment should we make? Get your real estate photography done by a professional!
Real estate photography by amateurs achieves mediocre results
There’s nothing better than carrying a smartphone around in your pocket that has a camera. How about using it to take pictures for your listing? It’s free, fast, and easy. Who can resist this? Here is why it’s a bad idea: real estate is a fierce, competitive industry, and amateur photos can erode the perceived value of the home you’re selling. An agent should have a dependable real estate photographer – someone who can deliver outstanding results.
If your listing does not stand out as prospective buyers browse the MLS online, that listing will linger on the market – and you’ll soon find yourself replaced by an agent who understands the power of professional real estate photography in the Hudson Valley, Catskills, Westchester, NYC, and Long Island.
Exactly what is the difference?
If you’re in the market for real estate photography, you may wonder what the differences are. It all begins with results.
A Redfin study of 22 markets found that professionally photographed homes between $200,000 and $1 million sold for between $3,400 and $11,200 more than the asking price. For homes priced between $400,000 and $600,000, professionally photographed homes sold 21 days faster on average.
When you think about it, it makes sense. A professional photographer knows how to scout a property before a shoot, find the right angles, perfect the lighting, and create the perfect composition. Duncan Avenues Studios real estate photographers in the Hudson Valley, Catskills, and Westchester go beyond just taking photos for your listing — they can help create the sense of lifestyle you’re trying to convey.
Realtors and home sellers all benefit from these features
It pays for itself to hire a professional real estate photographer since it reduces your days on marketing, resulting in more offers and a higher sales price.
Professional real estate photography offers benefits that go beyond the obvious return on investment. If you choose professional photography over amateur photography, you get the following benefits of professional real estate photography:
- Spend the time you would have spent taking, editing, and posting photos on other aspects of the listing or other clients.
- When you have a relationship with a quality real estate photographer, you can explain the professional team you have to your prospective clients that can help sell their homes.
- Demonstration of professionalism: Provide prospective clients with samples of high-quality listings when you meet them.
- You will sell your listings faster when they are accompanied by professional photos, making your clients/homebuyers happy and freeing your time to take on more clients or flip another house.
- Better photography means greater ROI – what could be better?
Photo Stills, Aerial, Drone, Videos, Dusk, Twilight, and Beyond
It’s not enough to simply shoot professional-quality still photos for your listings in the 21st century. As you strive for a quick sale at a strong price, think of good still photography as a baseline.
Potential buyers today want to learn as much information as possible from online listings before investing time, effort, and energy into an actual showing. Aerial drone photography, dusk photography, video walkthroughs, Zillow Virtual Tours, and other advanced visuals can make the difference between exceeding your clients’ expectations and watching your listing disappear from the MLS week after week, month after month.
For quality photography that your audience expects, look for a real estate marketing service that has a proven track record of success with agents like you. Discover new, advanced, and effective ways to create your online listings beyond amateur photography.
Duncan Avenue Studios offers professional real estate photography in the Hudson Valley, Catskills, Westchester, NYC, and Long Island, New York. Consider high-tech real estate photography upgrades like aerial/drone imaging, video walkthroughs, Zillow virtual tours, plus twilight and dusk photography for luxury homes.