Alexander Maxwell Realty

Who is Your Buyer? Infographic by Alexander Maxwell Realty

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Who is Your Buyer? Infographic by Alexander Maxwell Realty

When you choose Alexander Maxwell Realty you choose a company which helps to invest in your future, to us you are not a one-off client – we form long-standing relationships with all our valued customers. To us, your property is a work of art and it is exactly how our All-inclusive Strategic Marketing Package presents it to the world:

1. Let’s meet and brainstorm

At our first meeting and walkthrough of your property, we will discuss the initial market assessment,  pricing, and marketing strategy. We will talk about your target audience and the best way to reach them. Millennials are very different from baby boomers. Investors and first-time homebuyers have very little in common. Who is your buyer? We’ll help you to achieve an optimal market positioning based on your goals, whether it is the sale price or timing.

2. It’s time for a facelift

Whether it is a brand new construction or a 200-year-old castle, your property will get a facelift based on the Strategy we agreed on at the first step. It could be as little as a few expert staging recommendations or even more extensive measures such as paint or landscape improvement. We’ll show you the numbers and how a small tweak at the initial stage can deliver tremendous return at the closing. Our industry partners can get the job done timely and efficiently, we even provide easy financing options if necessary.

3. PR and Marketing Gears are starting to spin

Next, we will start executing the Strategy: whether it is an award-winning real estate photography, property branding, aerial/drone imaging, video walkthrough, exclusive property website/url, social media campaign, search engines optimization, feature in a critically acclaimed publication with a global reach, or all of the above – it is all included in our Strategic Marketing Package at no additional cost to you!

4. Here is the fun part!

Just before the listing is ready to be presented in all of its glory to the public, we will hold an exclusive first look event for our club members – potential buyers, real estate brokers, industry leaders, and news outlets. At the end of the event, we will distribute a press-release, interviews, and event photos through 250+ media/pr/news channels and push the property listing via MLS, Zillow, Realtor.com, Trulia and 100+ other real estate marketing platforms.

5. Building Windmills, not Walls

Real Estate is a dynamic and ever-changing market. Those who can harness the energy of the winds of change will eventually win. During the time on the market, we will help you to negotiate offers and adjust your Strategy based on the market feedback.

6. Paper-pushing is still a thing, even when it’s digital

Selling Real Estate is a process that involves many team players and an enormous workflow of documents. Our team will assist you and your legal team with paperwork all the way from the beginning until closing and we will stay on top of the timeline, making sure everything is on track!

Who is Your Buyer? Infographic by Alexander Maxwell Realty
Who is Your Buyer? Infographic by Alexander Maxwell Realty
Duncan Avenue Group

Winter is a great time to make your home come to life – Interior Design and Plantscaping Tips from Designer Maxwell Alexander

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Winter is a great time to make your home come to life – Interior Design and Plantscaping Tips from designer Maxwell Alexander

Winter is a great time to make your home come to life with these Plantscaping Tips
– by Designer Maxwell Alexander, Editor in Chief, Hudson Valley Style Magazine

Designer, Creative and Marketing Director Maxwell Alexander
Designer, Creative and Marketing Director Maxwell Alexander

Planters are more than just containers. Plants are a powerful but underused tool in interior design. Their green, leafy bodies can add life to even the coldest rooms and they are versatile enough to be able to be included either as a major feature or as a last minute detail. But as living creatures they are, plants can be tricky to work with since they need good lighting, settings, and the right planters to look their best. So make sure you keep these tips in mind to breathe style and nature into your home’s interior.

Plants and planters go together like two peas in a pod. Rather than just being containers, planters can make a statement of their own and add personality to a room by varying in shape and size according to a particular theme. When picking a pot’s color, it’s always a good idea to look at the surrounding objects palette to guarantee it fits into the design.

Winter is a great time to make your home come to life - Interior Design and Plantscaping Tips from Maxwell Alexander
Plantscaping Tips by designer Maxwell Alexander

Use different leaf textures and shapes to make a statement

Rooms would look boring if every texture used in them were the same. You can avoid this by using bold leaf textures and shapes to break patterns and create an interesting mix of figures. For example, you can use high cascading plants to break the blocky look that tall pieces of furniture give to living and dining rooms. Likewise, you can also breathe personality onto empty corners or long walls using small, tree-like plants such as palms.

Chose the right leaf colors for your project

Leaf colors can add variety and life to a room. When picking between colors, use them like a chef uses spices to add subtle flavors to his creations. You can go for the classic green-over-white look or vary your palette according to the season: green for spring, teal for autumn, etc. Color options are limitless and include many variations of green as well as more exotic ones like white, silver, purple, and orange.

Use spotlighting to highlight the plants

Don’t let your plants blend with the rest of the props. Instead, use spotlights to bring attention to beautiful plants and accentuate their role in a room. Take advantage of their uniqueness as the only living pieces of décor in a home to create an aesthetical ambiance that is both natural and pleasant to the eye. 

Placement can be used to channel traffic or attention in a space

When resting on the floor, plants can act as portable walls, helping to subdivide a room into more intimate spaces or simply channeling traffic through large areas. This is ideal for larger rooms, as it makes people comfortable and creates visual depth. Plants can also be used as frames to draw attention to a particular area or object, like a window or a door, by putting two identical ones on either side.

Winter is a great time to make your home come to life - Interior Design and Plantscaping Tips from Maxwell Alexander
Winter is a great time to make your home come to life – Interior Design and Plantscaping Tips from designer Maxwell Alexander

Rotate blooming plants to maximize their visual impact

Blooming plants, such as bromeliads and orchids, add an exotic touch to a home and bring a sense of life to even the darkest days. But with their average lifespan being six to eight weeks, you’ll need a trusted source of blooming plants and frequent rotation to ensure your clients can enjoy their view year-round.

Duncan Avenue Group

Hudson Valley Style Magazine – Fall 2018 – Lauren Racanelli – The New Generation of Homebuyers

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Hudson Valley Style Magazine - Fall 2018 - Lauren Racanelli – The New Generation of Homebuyers

Hudson Valley Style Magazine – Fall 2018 – Lauren Racanelli – The New Generation of Homebuyers

Interview by Maxwell Alexander

Hudson Valley Style Magazine - Fall 2018 - Lauren Racanelli – The New Generation of Homebuyers
Hudson Valley Style Magazine – Fall 2018 – Lauren Racanelli – The New Generation of Homebuyers

Max: Hi Lauren! Thank you so much for the amazing cover photo shoot and for shedding some light on how Hudson Valley’s Real Estate market is evolving, but first, please tell us about yourself and why you call Hudson Valley your home.

Fall 2018 Cover Story: Lauren Racanelli - The New Generation of Homebuyers
Fall 2018 Cover Story: Lauren Racanelli – The New Generation of Homebuyers

Lauren: Thank you! I am a NYS Licensed Real Estate Salesperson, specializing in residential home sales in the Hudson Valley.  My main focus are counties like Orange, Dutchess, Putnam and Ulster. I had a blast taking the photos and it was fun doing it in the location that we did.  My childhood home was just down the street, so I really felt inspired. I was born in the Newburgh/Balmville area and went to high school at Newburgh Free Academy.  I went away for College at Penn State University and lived in NYC and SF for a while, but eventually made my way back to the Hudson Valley. My family and friends are what make this area home, not to mention I love the proximity to NYC, the beach, skiing, there are so many wineries, hiking and outdoor activities & great restaurants.  I recently became a member of the Storm King Art Center and really appreciate the beauty of the Hudson Valley.

Fall 2018 Cover Story: Lauren Racanelli - The New Generation of Homebuyers
Fall 2018 Cover Story: Lauren Racanelli – The New Generation of Homebuyers

Max: Awesome! This issue of the magazine features a celebration of the fall season in our Fall Central report where Hudson Valley is showing off its true colors to the World. How is this particular season is different from a real estate perspective?

Fall 2018 Cover Story: Lauren Racanelli - The New Generation of Homebuyers
Fall 2018 Cover Story: Lauren Racanelli – The New Generation of Homebuyers

Lauren: The fall is a great time to purchase a home because the weather is still favorable and many people are busy with vacations, weddings and other events throughout the summer months. If buyers do not already have children, the priority of being in ‘by the school year’ does not apply. I see an increasing number of millennials that are first time home buyers looking to relocate from NYC to the Hudson Valley.  As they are starting families, settling in the Hudson Valley is a natural progression because the majority of buyers are completely priced out of the markets where they are currently renting. They also appreciate how much more house they can get for the money with extras like a yard, driveway and room to grow.

Fall 2018 Cover Story: Lauren Racanelli - The New Generation of Homebuyers
Fall 2018 Cover Story: Lauren Racanelli – The New Generation of Homebuyers

Many prospective buyers gravitate to the Hudson Valley during the Fall season to take advantage of the gorgeous autumn leaves, go hiking or to visit local farms and wineries.  Sometimes they are here primarily in search of a home and it also works in the opposite direction, where they come up with friends for a day trip and experience all this area has to offer, and then find themselves starting their home search. (Since time seems to be our most sacred yet scarce commodity, most buyers want to combine a day of seeing homes followed by a trip to the DIA: Beacon or a local farm or so they can still enjoy their weekend while getting the full ‘Upstate’ experience.)

Fall 2018 Cover Story: Lauren Racanelli - The New Generation of Homebuyers
Fall 2018 Cover Story: Lauren Racanelli – The New Generation of Homebuyers

Max: Wow! Now I see myself as one of the pioneers since I did just exactly that a few years ago 🙂 So how are we different when it comes to the home buying process and choosing the right one?

Fall 2018 Cover Story: Lauren Racanelli - The New Generation of Homebuyers
Fall 2018 Cover Story: Lauren Racanelli – The New Generation of Homebuyers

Lauren: According to the National Association of Realtors, at 35% Millennials are the largest share of homebuyers and the numbers grew consistently over the last 4 years. Millennials tend to be more educated than the previous generation, thanks to advances in technology, the Internet, and yes – HGTV!  Thus, they expect homes with more sophisticated finishes, and also ask about energy conservation and sustainability features. This influx of buyers from NYC also helps drive the local real estate market up, with the increased demand. Since many of these NYC buyers who relocate will continue to work in New York City, their higher salaries lend itself to these higher standards and expectations.

Fall 2018 Cover Story: Lauren Racanelli - The New Generation of Homebuyers
Fall 2018 Cover Story: Lauren Racanelli – The New Generation of Homebuyers

Max: Great points! We hear a lot of similar ideas from our clients as well! In your opinion, does Hudson Valley’s Modern Rustic Style resonates with the new generation’s direction to a more sustainable future?

Lauren: This new generation of buyers appreciates efficiency, even in terms of the use of space – open concept with no ‘wasted rooms’. The designs of many older homes featured private dining rooms that were not always central to the kitchen and living room and small, separate entertaining spaces that you rarely used, yet still needed to be heated, cooled, clean and furnished.  Since the Hudson Valley is known for its four seasons, and beautiful natural landscape, this modern, rustic design blends well with the outdoor landscape and vibe of the Hudson Valley. And yes, the Hudson Valley’s Modern Rustic Style absolutely resonates with this shift towards a more sustainable, healthier and socially responsible future!

Max: What a great interview! Thank you so much and we will be looking forward to your next cover story sometime in the near future!

Lauren: And thank you! It is always a pleasure to collaborate with inspiring entrepreneurs and visionaries that appreciate and respect all of the beauty of mother nature and the Hudson Valley!

Fall 2018 Cover Story: Lauren Racanelli - The New Generation of Homebuyers
Fall 2018 Cover Story: Lauren Racanelli – The New Generation of Homebuyers
Fall 2018 Cover Story: Lauren Racanelli - The New Generation of Homebuyers
Fall 2018 Cover Story: Lauren Racanelli – The New Generation of Homebuyers
Fall 2018 Cover Story: Lauren Racanelli - The New Generation of Homebuyers
Fall 2018 Cover Story: Lauren Racanelli – The New Generation of Homebuyers

Hudson Valley Style Magazine - Fall 2018 - Lauren Racanelli – The New Generation of Homebuyers
Hudson Valley Style Magazine – Fall 2018 – Lauren Racanelli – The New Generation of Homebuyers

Hudson Valley Style Magazine - Fall 2018 - Lauren Racanelli – The New Generation of Homebuyers
Hudson Valley Style Magazine – Fall 2018 – Lauren Racanelli – The New Generation of Homebuyers

Hudson Valley Style Magazine - Fall 2018 - Lauren Racanelli – The New Generation of Homebuyers
Hudson Valley Style Magazine – Fall 2018 – Lauren Racanelli – The New Generation of Homebuyers

Hudson Valley Style Magazine - Fall 2018 - Lauren Racanelli – The New Generation of Homebuyers
Hudson Valley Style Magazine – Fall 2018 – Lauren Racanelli – The New Generation of Homebuyers

Awards

2018 Hudson Valley Style Magazine Awards and Nominations

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Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.

Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.

Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.
Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.

Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.
Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.

Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.
Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.

Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.
Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.

Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.
Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.

Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.
Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.

Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.
Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.

Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.
Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.

Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.
Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.

Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.
Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.

Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.
Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.

Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.
Hudson Valley Style Magazine 2018 Awards: Recognizing Outstanding Style, Design, Creativity, Innovation and Leadership Achievements while advancing Sustainability and Social Responsibility Principles in the Greater Hudson Valley Region and all around the World.

 

Aerial Drone Photography

Fall in the Hudson Valley – Aerial Photography by DA SKY

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Fall in the Hudson Valley - Aerial Photography by DA SKY

Fall in the Hudson Valley – Aerial Photography by DA SKY

Fall in the Hudson Valley - Aerial Photography by DA SKY
Fall in the Hudson Valley – Aerial Photography by DA SKY

Fall in the Hudson Valley - Aerial Photography by DA SKY
Fall in the Hudson Valley – Aerial Photography by DA SKY

Fall in the Hudson Valley - Aerial Photography by DA SKY
Fall in the Hudson Valley – Aerial Photography by DA SKY

Hudson Valley Aerial Photography
Hudson Valley Aerial Photography

Fall in the Hudson Valley - Aerial Photography by DA SKY
Fall in the Hudson Valley – Aerial Photography by DA SKY

Fall in the Hudson Valley - Aerial Photography by DA SKY
Fall in the Hudson Valley – Aerial Photography by DA SKY

Fall in the Hudson Valley - Aerial Photography by DA SKY
Fall in the Hudson Valley – Aerial Photography by DA SKY

Duncan Avenue Group

Real Estate Property Photoshoot in Cornwall, New York

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Real Estate Property Photoshoot in Cornwall, NY - Duncan Avenue Group - Maxwell Alexander - Hudson Valley Luxury Real Estate Photography

Real Estate Property Photoshoot in Cornwall, New York

Real Estate Property Photoshoot in Cornwall, NY - Duncan Avenue Group - Maxwell Alexander - Hudson Valley Luxury Real Estate Photography
Real Estate Property Photoshoot in Cornwall, NY – Duncan Avenue Group – Maxwell Alexander – Hudson Valley Luxury Real Estate Photography

Real Estate Property Photoshoot in Cornwall, NY - Duncan Avenue Group - Maxwell Alexander - Hudson Valley Luxury Real Estate Photography
Real Estate Property Photoshoot in Cornwall, NY – Duncan Avenue Group – Maxwell Alexander – Hudson Valley Luxury Real Estate Photography

Real Estate Property Photoshoot in Cornwall, NY - Duncan Avenue Group - Maxwell Alexander - Hudson Valley Luxury Real Estate Photography
Real Estate Property Photoshoot in Cornwall, NY – Duncan Avenue Group – Maxwell Alexander – Hudson Valley Luxury Real Estate Photography

Real Estate Property Photoshoot in Cornwall, NY - Duncan Avenue Group - Maxwell Alexander - Hudson Valley Luxury Real Estate Photography
Real Estate Property Photoshoot in Cornwall, NY – Duncan Avenue Group – Maxwell Alexander – Hudson Valley Luxury Real Estate Photography

Real Estate Property Photoshoot in Cornwall, NY - Duncan Avenue Group - Maxwell Alexander - Hudson Valley Luxury Real Estate Photography
Real Estate Property Photoshoot in Cornwall, NY – Duncan Avenue Group – Maxwell Alexander – Hudson Valley Luxury Real Estate Photography

Real Estate Property Photoshoot in Cornwall, NY - Duncan Avenue Group - Maxwell Alexander - Hudson Valley Luxury Real Estate Photography
Real Estate Property Photoshoot in Cornwall, NY – Duncan Avenue Group – Maxwell Alexander – Hudson Valley Luxury Real Estate Photography

Real Estate Property Photoshoot in Cornwall, NY - Duncan Avenue Group - Maxwell Alexander - Hudson Valley Luxury Real Estate Photography
Real Estate Property Photoshoot in Cornwall, NY – Duncan Avenue Group – Maxwell Alexander – Hudson Valley Luxury Real Estate Photography

Real Estate Property Photoshoot in Cornwall, NY - Duncan Avenue Group - Maxwell Alexander - Hudson Valley Luxury Real Estate Photography
Real Estate Property Photoshoot in Cornwall, NY – Duncan Avenue Group – Maxwell Alexander – Hudson Valley Luxury Real Estate Photography

Real Estate Property Photoshoot in Cornwall, NY - Duncan Avenue Group - Maxwell Alexander - Hudson Valley Luxury Real Estate Photography
Real Estate Property Photoshoot in Cornwall, NY – Duncan Avenue Group – Maxwell Alexander – Hudson Valley Luxury Real Estate Photography

Real Estate Property Photoshoot in Cornwall, NY - Duncan Avenue Group - Maxwell Alexander - Hudson Valley Luxury Real Estate Photography
Real Estate Property Photoshoot in Cornwall, NY – Duncan Avenue Group – Maxwell Alexander – Hudson Valley Luxury Real Estate Photography

Real Estate Property Photoshoot in Cornwall, NY - Duncan Avenue Group - Maxwell Alexander - Hudson Valley Luxury Real Estate Photography
Real Estate Property Photoshoot in Cornwall, NY – Duncan Avenue Group – Maxwell Alexander – Hudson Valley Luxury Real Estate Photography