A bunch of muscle heads pumping iron and grunting at the gym – is this a picture painted in your head when you hear the word “bodybuilding”? You are not alone! As a world-class branding expert, it is part of my job to address cultural misconceptions topped with negative consumer […]
If you hang out with a lot of fitness people, you’ve probably heard the term “rest period” or “recovery period” before. This refers to the period of time after you’ve finished a workout when your muscles are recuperating. It’s also a period of mental rest and relaxation where you prepare […]
When you are involved in the sport of bodybuilding, taking supplements can help you hone your body to new levels. There are literally hundreds of supplements on the market you can choose from. The choices can be confusing. A bodybuilding supplement review can help you make the choice about which […]
The sport of bodybuilding has grown steadily in popularity over the years. From its heyday in the 1970’s to now, technological advances as well as nutritional advances have made body building a sport that focuses on the art of the human body and what is possible when it is pushed. […]
