When you choose Alexander Maxwell Realty you choose a company which helps to invest in your future, to us you are not a one-off client – we form long-standing relationships with all our valued customers. To us, your property is a work of art and it is exactly how our All-inclusive Strategic Marketing Package presents it to the world:
1. Let’s meet and brainstorm
At our first meeting and walkthrough of your property, we will discuss the initial market assessment, pricing, and marketing strategy. We will talk about your target audience and the best way to reach them. Millennials are very different from baby boomers. Investors and first-time homebuyers have very little in common. Who is your buyer? We’ll help you to achieve an optimal market positioning based on your goals, whether it is the sale price or timing.
2. It’s time for a facelift
Whether it is a brand new construction or a 200-year-old castle, your property will get a facelift based on the Strategy we agreed on at the first step. It could be as little as a few expert staging recommendations or even more extensive measures such as paint or landscape improvement. We’ll show you the numbers and how a small tweak at the initial stage can deliver tremendous return at the closing. Our industry partners can get the job done timely and efficiently, we even provide easy financing options if necessary.
3. PR and Marketing Gears are starting to spin
Next, we will start executing the Strategy: whether it is an award-winning real estate photography, property branding, aerial/drone imaging, video walkthrough, exclusive property website/url, social media campaign, search engines optimization, feature in a critically acclaimed publication with a global reach, or all of the above – it is all included in our Strategic Marketing Package at no additional cost to you!
4. Here is the fun part!
Just before the listing is ready to be presented in all of its glory to the public, we will hold an exclusive first look event for our club members – potential buyers, real estate brokers, industry leaders, and news outlets. At the end of the event, we will distribute a press-release, interviews, and event photos through 250+ media/pr/news channels and push the property listing via MLS, Zillow, Realtor.com, Trulia and 100+ other real estate marketing platforms.
5. Building Windmills, not Walls
Real Estate is a dynamic and ever-changing market. Those who can harness the energy of the winds of change will eventually win. During the time on the market, we will help you to negotiate offers and adjust your Strategy based on the market feedback.
6. Paper-pushing is still a thing, even when it’s digital
Selling Real Estate is a process that involves many team players and an enormous workflow of documents. Our team will assist you and your legal team with paperwork all the way from the beginning until closing and we will stay on top of the timeline, making sure everything is on track!
Winter is a great time to make your home come to life with these Plantscaping Tips – by Designer Maxwell Alexander, Editor in Chief, Hudson Valley Style Magazine
Planters are more than just containers. Plants are a powerful but underused tool in interior design. Their green, leafy bodies can add life to even the coldest rooms and they are versatile enough to be able to be included either as a major feature or as a last minute detail. But as living creatures they are, plants can be tricky to work with since they need good lighting, settings, and the right planters to look their best. So make sure you keep these tips in mind to breathe style and nature into your home’s interior.
Plants and planters go together like two peas in a pod. Rather than just being containers, planters can make a statement of their own and add personality to a room by varying in shape and size according to a particular theme. When picking a pot’s color, it’s always a good idea to look at the surrounding objects palette to guarantee it fits into the design.
Use different leaf textures and shapes to make a statement
Rooms would look boring if every texture used in them were the same. You can avoid this by using bold leaf textures and shapes to break patterns and create an interesting mix of figures. For example, you can use high cascading plants to break the blocky look that tall pieces of furniture give to living and dining rooms. Likewise, you can also breathe personality onto empty corners or long walls using small, tree-like plants such as palms.
Chose the right leaf colors for your project
Leaf colors can add variety and life to a room. When picking between colors, use them like a chef uses spices to add subtle flavors to his creations. You can go for the classic green-over-white look or vary your palette according to the season: green for spring, teal for autumn, etc. Color options are limitless and include many variations of green as well as more exotic ones like white, silver, purple, and orange.
Use spotlighting to highlight the plants
Don’t let your plants blend with the rest of the props. Instead, use spotlights to bring attention to beautiful plants and accentuate their role in a room. Take advantage of their uniqueness as the only living pieces of décor in a home to create an aesthetical ambiance that is both natural and pleasant to the eye.
Placement can be used to channel traffic or attention in a space
When resting on the floor, plants can act as portable walls, helping to subdivide a room into more intimate spaces or simply channeling traffic through large areas. This is ideal for larger rooms, as it makes people comfortable and creates visual depth. Plants can also be used as frames to draw attention to a particular area or object, like a window or a door, by putting two identical ones on either side.
Rotate blooming plants to maximize their visual impact
Blooming plants, such as bromeliads and orchids, add an exotic touch to a home and bring a sense of life to even the darkest days. But with their average lifespan being six to eight weeks, you’ll need a trusted source of blooming plants and frequent rotation to ensure your clients can enjoy their view year-round.
Hudson Valley Style Magazine – Fall 2018 – Lauren Racanelli – The New Generation of Homebuyers
Interview by Maxwell Alexander
Max: Hi Lauren! Thank you so much for the amazing cover photo shoot and for shedding some light on how Hudson Valley’s Real Estate market is evolving, but first, please tell us about yourself and why you call Hudson Valley your home.
Lauren: Thank you! I am a NYS Licensed Real Estate Salesperson, specializing in residential home sales in the Hudson Valley. My main focus are counties like Orange, Dutchess, Putnam and Ulster. I had a blast taking the photos and it was fun doing it in the location that we did. My childhood home was just down the street, so I really felt inspired. I was born in the Newburgh/Balmville area and went to high school at Newburgh Free Academy. I went away for College at Penn State University and lived in NYC and SF for a while, but eventually made my way back to the Hudson Valley. My family and friends are what make this area home, not to mention I love the proximity to NYC, the beach, skiing, there are so many wineries, hiking and outdoor activities & great restaurants. I recently became a member of the Storm King Art Center and really appreciate the beauty of the Hudson Valley.
Max: Awesome! This issue of the magazine features a celebration of the fall season in our Fall Central report where Hudson Valley is showing off its true colors to the World. How is this particular season is different from a real estate perspective?
Lauren: The fall is a great time to purchase a home because the weather is still favorable and many people are busy with vacations, weddings and other events throughout the summer months. If buyers do not already have children, the priority of being in ‘by the school year’ does not apply. I see an increasing number of millennials that are first time home buyers looking to relocate from NYC to the Hudson Valley. As they are starting families, settling in the Hudson Valley is a natural progression because the majority of buyers are completely priced out of the markets where they are currently renting. They also appreciate how much more house they can get for the money with extras like a yard, driveway and room to grow.
Many prospective buyers gravitate to the Hudson Valley during the Fall season to take advantage of the gorgeous autumn leaves, go hiking or to visit local farms and wineries. Sometimes they are here primarily in search of a home and it also works in the opposite direction, where they come up with friends for a day trip and experience all this area has to offer, and then find themselves starting their home search. (Since time seems to be our most sacred yet scarce commodity, most buyers want to combine a day of seeing homes followed by a trip to the DIA: Beacon or a local farm or so they can still enjoy their weekend while getting the full ‘Upstate’ experience.)
Max: Wow! Now I see myself as one of the pioneers since I did just exactly that a few years ago 🙂 So how are we different when it comes to the home buying process and choosing the right one?
Lauren: According to the National Association of Realtors, at 35% Millennials are the largest share of homebuyers and the numbers grew consistently over the last 4 years. Millennials tend to be more educated than the previous generation, thanks to advances in technology, the Internet, and yes – HGTV! Thus, they expect homes with more sophisticated finishes, and also ask about energy conservation and sustainability features. This influx of buyers from NYC also helps drive the local real estate market up, with the increased demand. Since many of these NYC buyers who relocate will continue to work in New York City, their higher salaries lend itself to these higher standards and expectations.
Max: Great points! We hear a lot of similar ideas from our clients as well! In your opinion, does Hudson Valley’s Modern Rustic Style resonates with the new generation’s direction to a more sustainable future?
Lauren: This new generation of buyers appreciates efficiency, even in terms of the use of space – open concept with no ‘wasted rooms’. The designs of many older homes featured private dining rooms that were not always central to the kitchen and living room and small, separate entertaining spaces that you rarely used, yet still needed to be heated, cooled, clean and furnished. Since the Hudson Valley is known for its four seasons, and beautiful natural landscape, this modern, rustic design blends well with the outdoor landscape and vibe of the Hudson Valley. And yes, the Hudson Valley’s Modern Rustic Style absolutely resonates with this shift towards a more sustainable, healthier and socially responsible future!
Max: What a great interview! Thank you so much and we will be looking forward to your next cover story sometime in the near future!
Lauren: And thank you! It is always a pleasure to collaborate with inspiring entrepreneurs and visionaries that appreciate and respect all of the beauty of mother nature and the Hudson Valley!
Every season is beautiful in the Hudson Valley. Summer is a perfect time to build, create and execute visions that were born earlier this year. In this issue, we are ascending above the Valley and introducing our globally-oriented Landida™ and ToughConstruct™ enterprises, as well as other new projects from the Duncan Avenue Group.
While a thick carpet of grass is, unfortunately, the most common lawn option, many homeowners in the United States and all around the World are drawn to the appeal of maintenance-free rock lawns. These pebble-based ground coverings are ideal for regions that are under watering restrictions due to drought (which is basically the entire Planet earth), or for homeowners who are just tired of constant mowing and inhaling pesticides/herbicides that come with their grass lawn. The installation process is similar to installing mulch or rock in a flower bed but encompasses the entire lawn instead. A rock lawn requires almost no ongoing maintenance and actually draws attention to the low-maintenance, evergreen shrubs and trees. In addition, Landida™ Smart Landscapes rock lawns look equally good in the winter as they do in the summer.
Eliminating the grass from a lawn may seem like a drastic move, but it actually has many time saving and eco-friendly benefits.
Reduces the amount of time required to mow, water and fertilize the grass.
Conserves water by eliminating the need to water the lawn.
Reduces or completely eliminates pesticides applied to the lawn.
Reduces the amount of yard waste, such as grass, leaves and pine needles, that is sent to the landfill.
Some cities located in drought-prone areas of the Southwest even provide tax breaks for homeowners who replace their lawn with rock or gravel. This incentive strives to conserve as much water as possible for human consumption.
We will measure the width and length of the lawn, and multiply the two numbers together to arrive at the square footage of the lawn. We will determine how many tons of rock you need by dividing the number by 100 for 1-inch diameter rock or by 110 for 1/2-inch diameter rock. These measurements are for the recommended installation depth of 2 inches.
Landida™ Smart Landscapes experts will remove all grass and weeds from the area using a spade to slide under the top 1 to 2 inches of soil. We will place the material into a wheelbarrow and move it to a compost area preferably on your property or a certified compost site. We will not remove any trees or shrubs that you want to remain in place. Instead of spraying the ground with an herbicide, we will install black weed-barrier landscaping fabric.
Landida™ Smart Landscapes Experts will spread the material out to an even 2-inch thickness using a bow rake. They will repeat the process of spreading out the rock until the entire surface of the lawn is covered. Although we can use any type of gravel or rock desired, river-run gravel is rounded and more comfortable to walk on for both humans and pets, and bluestone 3/8 gravel is just as comfortable to walk on plus has a stylish and sophisticated look. We will rinse the top of the rocks with a garden hose to remove any white residue.
No matter the motivation, Landida™ Smart Landscapes Rock Lawns are attractive landscaping options for all areas of the country. Not only do homeowners reduce the amount of money they spend on the lawn, they gain more time to enjoy their home instead of just maintaining it.
Climate Change is here and those who want to survive are adapting! Let’s adapt to the new reality in style! To be exact in modern, sophisticated, sustainable, environmentally friendly yet fashionable style.
Landida™ landscapes are designed to reduce or completely forgo the use of precious energy, fresh water, harmful pesticides, herbicides or synthetic fertilizers. Yet they are human and pet-friendly, visually pleasing, evergreen, eco-conscious and virtually maintenance free. Ditch your lawn mower and join the Smart Landscape Revolution!
Open Landida™ Franchise in Your City
America is Converting to smart landscapes! Ditch the grass and save the Planet! Join the Movement and be your own boss with Landida™|Smart Landscapes.