Images have long been an integral part of social media marketing, and for good reason: visuals are easier to understand and share than any other content on the internet. When you share an image on social media, you make it easy for your customers to like, comment on, and share your posts with their friends and followers. However, the success of these efforts largely depends on the quality of your images. Unless you’re using photos that were taken by professional photographers, it can be difficult to capture the right kind of light in your images or add context using geotagged metadata or local landmarks in your photos.
Professional Content Production and Photography for Social Media Marketing – by Maxwell Alexander, MA, BFA, BS, CEO, Duncan Avenue Studios
Professional photos are more likely to get shared
One of my favorite ways to share content on social media is by using an image. But, did you know that professional photography can actually make your images more likely to get shared? According to a study from Iconosquare, photos with faces are 53% more likely to be shared than those without faces. And, if your image has both face and location data (through a geotag), it’s almost twice as likely to be shared as any other type of photo!
Use geotagged content
One surefire way to reach your customers on social media is to tell them where you are. You might post a photo or update that’s tagged with your location—which means anyone can view it on a map. Geotagged content lets businesses harness their locale for marketing by showing potential customers what life at their business looks like. Customers will flock to brands that appeal to them and make them feel as if they’re part of a community, which boosts brand loyalty.
Include local content
When you’re marketing locally, using local content is key to success. The most important thing you can do is find a way to integrate your business and what it offers into local events and interests. For example, if there’s a farmer’s market in your area on Wednesday evenings, get out there with a banner and set up shop. People will come by just because they see an interesting-looking tent or booth—and many will stick around once they learn what you have to offer.
Know your target audience
To be able to connect with your target audience, you need to know who they are and what they like. The best way to know them is through local content. If your business is located near a college campus, then create some geotagged posts around events happening on campus or on student-friendly businesses nearby.
Capture the customer journey from start to finish
The end goal of social media marketing is to get people to your business and show them a positive experience once they’re there. But getting customers from point A to point B isn’t always as simple as creating a few advertisements and making a few posts—you need to capture their attention at every stage of their journey.
Work with Duncan Avenue Studios
If you are starting a business and want to hire professional photography, you may want to consider Duncan Avenue Studios. They offer photography for businesses at reasonable prices. When it comes to social media marketing strategies there is more to it than just choosing what images will go with your posts. You need to understand who your customers are and where they live in order to maximize your exposure across platforms such as Facebook, Twitter, Pinterest, Instagram etc. This can be done by using professional photography that incorporates local content and geotagged content (where possible).